Fiji Water is a brand of bottled water that is sourced and bottled in Fiji. It is marketed as "untouched" and "pristine" water. The company claims that the water comes from a natural underground aquifer and is completely untouched by human hands. But is this really true?
The Source of Fiji Water
The source of Fiji Water is a natural underground aquifer located in the Yaqara Valley of Viti Levu, which is the largest island in Fiji. The water is naturally filtered through layers of volcanic rock, which give it its unique mineral composition. Fiji Water claims that the aquifer is located in a remote and pristine rainforest, which is why the water is so pure.
The Bottling Process
Once the water is extracted from the aquifer, it is transported to a nearby bottling facility where it is bottled in a sterile environment. The company claims that the bottling process is done using state-of-the-art technology and that the water is never touched by human hands. The bottles are also made from 100% recyclable materials.
The Controversy
Despite Fiji Water's claims of being "untouched", the company has faced criticism and controversy over the years. In 2008, the company was sued by a group of Fijian villagers who claimed that the company was taking their water without proper compensation. The lawsuit was eventually settled out of court.
In addition, environmental groups have criticized Fiji Water for its carbon footprint. The water is shipped all over the world, which requires a lot of energy and resources. The company has since tried to reduce its carbon footprint by using more eco-friendly shipping methods.
The Verdict
So, is Fiji Water really untouched? While the water does come from a natural underground aquifer, the bottling process does involve human intervention. The company's claims of being "untouched" are somewhat misleading. However, the water is still considered to be of high quality and is safe to drink.
If you enjoy the taste of Fiji Water and want to support the company's efforts to reduce its carbon footprint, you can feel good about drinking it. Just be aware that the company's claims of being "untouched" are not entirely accurate.
Conclusion
In conclusion, Fiji Water is a high-quality bottled water that is sourced from a natural underground aquifer in Fiji. While the company's claims of being "untouched" are somewhat misleading, the water is still safe to drink and is enjoyed by many people around the world.